Lean Marketing: More leads. More profit. Less marketing. (Lean Marketing Series)

Bigger Results with Less Marketing

You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There’s a better way.

The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing.

In this book, you’ll discover:

• Why many existing marketing techniques have stopped working and what to do instead.
• The exact tools and tactics you need to build a devastatingly effective marketing system.